Apple Event 2026: inside the keynote, on every platform
Partner: Apple · Format: event coverage · Channels: Instagram, TikTok, YouTube, X, newsletter
The brief
Bring a first-hand point of view from inside the Apple Event to a global community interested in technology, entrepreneurship, AI and the future of work, fast and in the native format of each platform.
What we published
22 original posts over the event days: real-time updates, short-form video, visual explainers and a personal behind-the-scenes story, plus a dedicated newsletter feature.
Results
- 30.2M+ post-level views across the campaign
- 26M views on Instagram Reels, the top Reel reaching 16.3M
- 2.25M views on TikTok across three posts
- 730K on Instagram carousels, 459K on YouTube Shorts, 454K on X
- Newsletter feature delivered to 20,511 subscribers: 49.27% open rate, 10,105 unique opens, 481 clicks
Why it worked
A moment the audience cares about, covered by someone they already trust, in the format each platform rewards. The audience responded within hours and shared the content widely.















